IAM Mag annonce en avant-première les principaux résultats de l’étude des anglais de Brand Finance pour 2008.

Unsurprisingly, the survey shows that during 2008 the combined value of the top 50 declined by 27%, with all sectors experiencing falls. However, despite this, some sectors did a whole lot better than others. For example, while retail brands saw just a 4% drop in values, those in the banking sector fell by 33%. The worst performing sector was insurance, which saw a decline of over 40% in the value of its top brands.

The full top 10 for 2008 is:

1. WalMart – $40.6 billion

2. Coca Cola – $32.7 billion

3. IBM – $31.5 billion

4. Microsoft – $30.8 billion

5. Google – $29.2 billion

6. GE – $26.6 billion

7. HSBC – $25.3 billion

8. Vodafone – $24.6 billion

9. HP – $23.8 billion

10. Toyota – $21.9 billion