marque communautaire n°2724672

Doug Edwards, ancien Director of Consumer Marketing and Brand Management de Google, évoque sur Xooglers la création de la marque AdWords (en interne, le nom de code du projet était "adstoo") : 

"[...] the branding of the program in 2000 was an interesting challenge. We debated a number of names, with "BuyWords" and "AdsDirect" rising to the top among a list that included "PrestoAds" and "AdsToo." The keyword-targeting concept was still relatively new and we wanted a name that would give people some idea of how it worked.

As the email debated waged on, I threw out "AdWords," as a compromise. It seemed to meet the requirements and, as I pointed out to the ads team, it had a comforting familiarity about it. "AdWords." "Edwards." Hmmm…

We checked with the owner of the BuyWords domain and he wouldn’t sell and we agreed that AdsDirect was too much like direct mail. So, AdWords it was."